For Alicia, beauty has never been about changing the woman. It is about understanding what is already there—and knowing how to enhance it.

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A Licensed Esthetician and the founder of Sunkiss Airbrush™ By Alicia, Alicia has spent more than a decade developing an approach to Airbrush™ Tanning rooted in the skin itself. Since opening Sunkiss in 2013, she has moved away from the traditional idea of choosing a shade or simply making someone darker. Instead, she looks at each woman individually—her skin tone, undertone, features, and the occasion ahead—and creates the color specifically for her.

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That philosophy has found a particularly meaningful place in Alicia’s bridal work. A wedding tan, in her eyes, should never compete with the bride. It should quietly bring everything together: the skin, the dress, the makeup, the photographs—and most importantly, the woman wearing it.

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Over the years, something else has become just as important as the work itself: the relationships behind it. Mothers have returned with their daughters. Sisters have sent sisters. Families Alicia first met years ago continue to find their way back to Sunkiss for another wedding, another celebration, another generation. That kind of trust cannot be created through marketing; it is earned over time.

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Sunkiss Airbrush™ By Alicia has been recognized with The Knot Best of Weddings Award for four consecutive years, beginning in 2022, as well as the WeddingWire Couples’ Choice Award—recognition that reflects the trust of the brides and families Alicia has had the privilege of working with.

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For Alicia, being chosen to play even a small part in a woman’s wedding day remains personal. Because after all these years, the philosophy behind Sunkiss is still beautifully simple:

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Your Skin, But Better.